Creator portfolio · 2026
Content × Growth × Product
I research products, find the story behind them, and turn complex ideas into content people want to engage with.
A little about what I do
I work at the intersection of content, growth and technology. I enjoy researching products and emerging ideas, finding the angle that makes them interesting, and turning that into content that starts conversations.
What I create
AI products, tools, applications and how AI is changing the way people build and work.
Web3 products, protocols, infrastructure, ecosystems and emerging narratives.
Where intelligent agents, onchain infrastructure and new product models meet.
Research-led content around products, startups, emerging tech and the ideas behind them.
How products, creators, communities and narratives grow online.
Platform native
I create differently depending on the platform—matching the pace, context and behaviour of the audience.
My X content is more fast-moving, conversational and internet-native. I focus on Web3 products, AI, AI × Web3, emerging protocols, product breakdowns, technical concepts and interesting product or ecosystem observations.
Formats
My LinkedIn content is more product-driven and research-led. I write about AI, Web3, AI × Web3, products, startups, technology, business models and growth.
Formats
How I think
Translating Web3, AI and product concepts into simple, engaging formats without flattening the idea.
Understanding how Web3 communities, traders, projects, creators and KOLs move through online conversations.
Content isn't only creative output — it's part of a measurable growth funnel.
Product thinking
I enjoy products where the value becomes obvious once you understand the user's problem. Trading is especially interesting from a content perspective because the audience is highly information-driven, fast-moving and constantly looking for useful signals, tools and insights.
I approach any product by understanding the user first, identifying the problems worth talking about, building content around those problems and using engagement and conversion data to continuously refine the strategy.
Content process
Research
Understand the product, market, trends and conversations around it.
Understand the audience
Identify what the audience cares about, needs and wants to talk about.
Find the story
Find the angle that makes the idea relevant, interesting and worth sharing.
Create
Turn the insight into content that is clear, useful and native to the platform.
Distribute
Put the content in the right conversations, communities and channels.
Measure
Look at reach, engagement, clicks and audience response.
Iterate
Learn from the data and feedback, then make the next piece better.
I don't see content as simply posting. I see it as a feedback loop between the product, the audience and the market.
A separate creative corner
Curiosity Projects
Outside my professional content, I also create content around subjects I explore purely out of personal curiosity.
